Boca Rosa wants to expand its brand in the coming years: ‘I want it to be an empire’

The influencer, businesswoman and presenter Bianca Andrade, 27, took an important step in her career this Friday (3). The ex-BBB opened her office in São Paulo, called Boca Rosa Company, and is increasingly eager to dominate the world of beauty — and business as well.

The office houses the company that manages the two Andrade brands. “We’ve dreamed of this day for at least a year,” he said. She says that with the office, she wants people to see more of her entrepreneurial side. “Everything we create will be done here.”

For her, this career advancement means getting closer to her various dreams, whether it’s to open up job openings in her company, to expand her brand to new products and also to have a physical store for her makeup and care items with the hair. “I want it to be an empire”, he completes in a chat with the press.

The opening followed the protocols for protection against Covid-19, requiring the use of masks and proof of vaccination. The businesswoman was present during the office presentation and showed all the environments.

The space is decorated with details that recall Andrade’s nickname on the internet, with pink LED lights and mouth designs scattered throughout. They contrast with the gray that carries an industrial air, to convey the businesswoman’s futuristic vision. There are a total of 10 rooms, among them are the coworking space, the meeting room, the dressing room, the washrooms and a photographic studio.

Andrade explains that the entire Boca Rosa Company was designed to make it possible to record content everywhere. For the future, the office’s idea is to make the experience and knowledge of Boca Rosa’s team available to other companies, offering partnerships and consultancy involving innovation, marketing and even visual identity strategies.

The ex-BBB, who started on the internet 10 years ago, says that now her goal is to be among the 10 biggest entrepreneurs in Brazil. “Here is my dream materialized”, he completes. She even claims that this advance comes very carefully. “The weight is precisely the responsibility.”

Andrade points out that because she is also an influencer, she learned to measure what she will show in her personal life and when she will focus on her business side. A large part of this happened with the birth of her son, Cris, who she had with the youtuber Fred, after his participation in BBB 21 (Globo). “Nothing has matured me more than my son,” he adds. “This was the year that matured me the most.”

“I am an artist, at the same time as a communicator, and at the same time as a businesswoman”, she says. “I want Bianca Andrade, a businesswoman, to be seen. I’m trying to be a voice that contributes, in my way”, he adds.