And “just like that”, the company of static bicycles and sports equipment Peloton withdrew its advertisement with “Mr Big” of Sex and the City Chris No…
The actor became famous for his role as Mr Big in the popular series and the recent reboot “And Just Like That”… his character died, however this is the least of his problems, as he is accused by two women of sexual assault.
It is recalled that in the first episode of the seventh cycle of the famous series entitled “And Just Like That …”, and broadcast by HBO, “John Preston”, suffers a heart attack after intense exercise on a static Peloton bike. The scene did not only shock the viewers … Its echo reached Wall Street, where Peloton’s stock plunged.
The company found an ingenious way of reacting to the much-maligned product of its series by resurrecting Μ Mr. Big. Title “And Just Like That Mr Big is Alive”.
The romantic ad features Noth – who has categorically denied the allegations against him – with Jess King, a Peloton gymnast, who played Allegra’s gymnast.
Sitting across from each other on a couch in front of a fireplace, Noth, 67, tells King, “In the new beginnings,” and King replies, “You look wonderful.”
“Oh, I feel great,” Noth replies. “Should we do another round? “(on the Peloton stationary bike?) Life is too short.”
Then the voice of the famous Hollywood star is heard commenting: “And somehow… people remembered that regular cycling stimulates and improves your heart, lungs and circulatory system, reducing the risk of cardiovascular disease. Cycling strengthens the heart, muscles, reduces pulse and blood fat levels. He is alive”.
But after the uproar for Noth, the ad simply died … as Peloton happily withdrew it from social media.
https://www.youtube.com/watch?v=N2OQcSRLA_s
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