Taylor Swift: The Biggest Pop Star Right Now – What’s Behind Her Success

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Her melodies, her lyrics, her closeness to her fans are the elements that set her apart from other artists

Maxwell is a wine bar in the Navy Yard neighborhood of Washington, DC. This month, it was transformed into a monotheistic temple dedicated to the goddess of pop, Taylor Swift. His owners have decorated the shop from one of his songs “Midnights”, the last successful album of the American singer.

You don’t have to be a fan of the singer to see the evidence of her global influence. The release of her latest album was a record-breaking event: Billboard reported sales of nearly 1.6 million copies within a week, and she became the first artist to hold the top 10 of the charts at the same time. It also became the most streamed album on Spotify on the day of its release, with 185 million streams. The first achievement, in the context of a declining market for physical records, demonstrates the artist’s extraordinary acumen for the new rules of the game: vinyl sales exceeded half a million, in part because they were distributed with four covers and five different colors of records, created for collectors.

The singer is also a master of the art of suspense. At an awards ceremony in August, she announced the release of her tenth album. She later revealed that the project consisted of stories from 13 sleepless nights during her lifetime. And as she’s wont to do, she continued to leave fans with crumbs on the way to a release that, naturally, came at midnight.

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And as if that wasn’t enough, when Swift turned 33 years old announced, after premiering a short film last year, that she will direct a feature film written by herself. The production company is banking on her ability as a storyteller, while director Guillermo del Toro has described her as “a very capable director.”

“The music may be simple, but the lyrics are not,” says Scarlet Keys, professor of songwriting at Berklee College of Music. “This combination contains the secret of her success. It’s easy to get caught up in one of her songs. And when you’re there, you discover the depth of her lyrics, in which she mixes poetry with a very colloquial, current language.”

The artist’s songs do not tend to deviate from the lyrical canon of pop music: love, heartbreak, loss, nostalgia, pain. If she were a writer, her work would be divided into two parts: the diary and the narrative. She’s one of the most famous women on the planet, but she talks to her audience about things they can relate to.

Her life story is a common theme in Swift’s work. He grew up in rural Pennsylvania on a Christmas tree farm. Her family moved to Nashville so the young lady could pursue her dream of a career in music. What followed is the unusual story of an early country singer who became a global pop diva just as the industry was undergoing a transformation.

Her fans refer to each plot twist as Taylor Swift’s “seasons” and talk about her albums as if they were Picasso’s periods. Reputation (2017) took her to the dark side and Lover (2019) brought her back to the light. Midnights is a return to electronic music – with the help of her friend and producer, Jack Antonoff.

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