When the Asap Rocky and Rihanna were spotted on the beach in Malibu with their newborn son in December 2022, American gossip pages made it their top stories. “There was a crew there, it looked like the family was doing a photo shoot,” they wrote, unaware that the photos from that day would later become the cover of British Vogue’s March issue, two days after Rihanna’s SuperBowl concert and the announcement of the second her pregnancy.

In the world of showbiz, celebrities’ intimate moments have always been an effective move to turn the spotlight on themselves, and Rihanna knows it well. Since the beginning of her engagement to rapper Asap Rocky, the singer has been giving her fans rare and well-crafted shots, like her first anti-pregnancy photo in Harlem by Miles Diggs, “fashion’s favorite paparazzi.”

As mentioned by Jason Lee, CEO of the Hollywood Unlocked platform, Rihanna decided to share the photos because “the paparazzi had taken pictures of her baby without permission and intended to release them, so the pop star sold these images to several media outlets.”

Until the advent of Facebook and Instagram, the only people making money from paparazzi material were gossip pages and related magazines. Today even the protagonists themselves can make money from their personal lives. Chiara Ferragni and Fedez are doing just that, filming their sessions with their therapist for the Amazon production series “The Ferragnez,” as is Meghan Fox, who on Valentine’s Day, three days after announcing the new Machine Gun Kelly album, posted footage to share with fans about her breakup with her boyfriend and to “accidentally” be photographed with MGK as she left her psychologist’s office.

Likewise, his relationship Pete Davidson and Kim Kardashian it started on Saturday Night Live when the star was promoting the new season of The Kardashians on Hulu, and the flirtation ended shortly after the episodes aired. Davidson never appeared in the series.

According to an article in gawker magazine, there are five signs that a relationship is a PR stunt: when they are caught red-handed in New York, where there are four times fewer photographers than in Los Angeles, when they are preparing a new project, when there are rumors that one of them is gay, when one of them is on the verge of bankruptcy, or when someone shows up with Tom Cruise.

Pete Davidson and Kim Kardashian

Pop culture fans’ inescapable attraction to love stories manifests itself in every generation. The favorite victim of recent years is definitely Timothée Chalamet, who with every release of a movie in which he stars, receives posts and videos of him as being in love with his respective co-star.

It happened with her Taylor Russell in Bones and All, with Zendaya in Dune and with Saoirse Ronan in Little Women, and we’re sure it will happen with the Willy Wonka movie.

Years before Chalamet’s arrival on the scene, broads and fans were concerned about various other messy Hollywood romances, such as that of Disney stars, Vanessa Hudgens and Zac Efron or the stars of Twilight, Kristen Stewart and Robert Pattinson. They all ended up breaking up. But both examples were undisputed box-office champions.