Announced by Globo as ‘the biggest ever paid’, BBB 23 award is worth less than 2010

The lucky person who wins the BBB 23 this Tuesday night (25) will see her bank account rise by a few digits. This year, Globo updated the program’s prize to R$ 2.88 million, mainly because of the sponsorship of a sales solutions company. The value remained the same for 13 years.

But even with the coins rising with each elimination of a participant, the money that Aline Wirley, Amanda Meirelles or Bruna Griphao (the winner is decided by voting on the program’s website) will earn will not be enough for one of them in fact. become more millionaire than Marcelo Dourado, who won the 2010 edition. This is because, among the influences on the final value, there is inflation.

To keep in mind the purchasing power of the winner, it is necessary to take into account the general increase in prices. “We use the IPCA as a measure of inflation, which is a household consumption basket. The account is made with a number of items and services that are part of our routine. Based on that, we see how much the price of each product will increase, which has an impact on the final price of the basket”, explains Luciano Nakabashi, professor of economics at the Faculty of Economics, Administration and Accounting in Ribeirão Preto, University of São Paulo.

That is, to buy the same thing, it is necessary to shell out more. Even rising, the BBB 23 award buys less compared to past editions, as the value of products has risen and continues to increase each year. According to the expert’s calculation, the amount of R$ 2.88 million that one of the finalists will win today, for example, would be equivalent to R$ 1.2 in 2010, less than the prize of R$ 1.5 given in that edition.

To be equivalent to that year’s award, today the program’s final check should be R$
BRL 3,286,981.59 to yield the same thing. It is worth remembering that here we are only talking about the final prize in cash, not to mention other gifts won by the participants throughout the program, such as zero kilometer cars.

In 2022 alone, the IPCA accumulated an increase of 5.79% according to data released by the Brazilian Institute of Geography and Statistics due to cuts in taxes on fuel and electricity. In 2021, the index reached 10.06%.

“So, today wages and money are worth less than they were in 2010. This is the effect that inflation has over time. If you needed that amount to buy something, today you’ll need more to buy the same thing, because money buys less”, says Nakabashi.