Giorgio Armani will hold a haute couture show as part of the next one Venice Film Festival. The fashion show and party, which will take place on September 2, confirms the Italian fashion designer’s connection with the iconic Festival, which was first organized in 1990 with the world premiere of the documentary about his life and career, Made in Milan. directed by Martin Scorsese.

Armani, like other luxury brands, has long been active during Film Festivals, which are becoming increasingly important channels for product launch and media exposure.

The event “One Night Only Venice” at the historic Arsenale will have glamor and a commitment to environmental sustainability, combining the grandeur of a haute couture show, curated by Armani himself.

The fashion designer referring to his deep relationship with the Venice International Film Festival has emphasized: “Venice represents the perfect combination of cinematic magic and timeless elegance, two aspects that I strive to combine in my creations. It is an honor to continue this creative dialogue in such a symbolic city».