It must have been about a year ago when I came across this news: “Greta Gerwig is preparing a big screen adaptation of Barbie starring Margot Robbie and Ryan Gosling”.

Boom.

Favorite Czech director, favorite Czech actors, favorite Czech doll. As soon as I read that I knew I didn’t need anything else to start counting down. What I didn’t know is that Greta and the entire production would do anything in their power to heighten our suspense. So within a period of about 12 months, from the first unofficial announcement when it was still in the form of a rumor, to the official date of the world premiere, the production did something very clever. It didn’t leave fans a week without at least one stimulus, a small reminder that a whole Barbie universe is being prepared, making it all the more tempting to dive into it.

During one of the biggest movie promos I’ve ever watched, images from the shoot were flashed with Robbie and Gosling dressed as skaters, clearly copying the clothes and accessories we dressed our plastic dolls in, news that there’s a worldwide shortage of the color pink (! ) due to its overuse for filming needs, culminating in a clever trick that took Instagram by storm, which included photos of the protagonists first and then any, accompanied by the slogan “This Barbie (characteristic expression or motto of each).

And somewhere in the middle of spring came the moment we were all waiting for after all that baiting. The first teaser. I remember the buzz that was created, as this first taste presented a dream world with the characters sunbathing and partying all day, so ideal that at the end it made you say the classic line that comes out of your mouth when everything is going too well “Okay, something will happen, there is some trap”.

And it happened, fortunately. In the official trailer that was released a few days later, Barbie has an existential crisis, thinks darker thoughts, appears without high heels (which is equivalent to a hideous and disgusting move in this world) and generally “doesn’t fit in the place”. So she decides to escape with Ken, who sneaks into her car, into the real world ala Matrix, the gateway to which is the product-symbol of the modern age, the Birkenstock flip-flop. Barbie begins and leaves the molds that society has imposed on her. The model of the perfect woman with the flawless appearance and the utopian life, begins to change.

In recent years, this industry has noticeably tried to adapt to the times and become much more inclusive and diverse, including in the Barbie collections with different skin colors, various body types, and even dolls in wheelchairs.

However, the big question still remains as to whether Barbie is a feminist or a patriarchal role model. On the one hand, it is a depiction of how society demands women to be, no cellulite, long skinny legs, very sexy outfits, never unpleasant, always smiling, once again imprisoning women in a realistic standard of beauty.

On the other hand, Barbie was one of the first toys that tried to contribute to female empowerment by encouraging girls to be ambitious. Barbie had a jeep, a very big house decorated to her taste, she could be a pilot or a doctor, professions that are still largely considered male-dominated and all this with her as the protagonist, Ken was always complementary.

In the last few days, the soundtrack of the film has conquered Spotify, which is accompanied by stars of the current music scene such as Dua Lipa, Ava Max and Cardie B. Since yesterday, the news has been circulating everywhere that you can rent Barbie’s house in Malibu for free .

But since Malibu is a little far away, although “Dream Big”, as Barbie says, instead of booking a flight, you can soon get a first taste by booking a ticket at your neighborhood cinema. So let’s see if Greta can successfully satirize all this fake perfection or if so much lack of pink color will go wrong.

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