The Riverdale star is the new face of Kim Kardasian’s successful company
THE SKIMS announced the launch of a new campaign starring the actress Madelaine Petsch and “launches the next era of SKIMS” Cotton for its successful brand Kim Kardashian.
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“When I wear SKIMS I feel sexy and comfortable”said Madelaine, who is originally from Washington state.
Petsch is best known for her starring role as Cheryl Blossom on The CW’s Riverdalea series popular with Gen Z for seven seasons until its finale in August 2023.
In addition to her starring role in the series, Madelaine has a social media phenomenon with millions of fans and followers.
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“I had such a good time at filming and I felt really confident in my SKIMS, the Cotton Collection is the softest clothing collection”
It also says how SKIMS continues to engage emerging talent in order to connect with the next generation of consumers and “reflect” pop culture.
Madelaine Petsch showcases SKIMS perfectly, in a highly contemporary and stylish way Photo shoot of the new cotton collection which will be released on Thursday, September 7.
Source :Skai
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