The preppy style may remain inactive for some periods, however it has been proven time and time again that it always returns to the center of our choices. Why is this phenomenon observed? Because preppy style is something deeper than a simple trend in the fashion industry. We would say that it reflects a whole philosophy. A culture that can be found in every spectrum of our daily lives.
Despite the fact that in the year 2021 the preppy style refers to a more conservative and “as it should be” aesthetic, its history is quite different.
More specifically, preppy is the quintessence of the classical American style and was developed in preparatory schools, aka the first private schools that originally prepared the sons of the affluent social strata for university.
The preppy style or look of the Ivy League, as it was originally known, was born in colleges in the 1920s.
If we look back in time, we will notice that this aesthetic of “college” fashion, began to take shape as a kind of revolution and response of students to dress more comfortably than the then prevailing trend, forming their own distinct identity. Shirts, jackets with special details, ties, Bermuda shorts, loafers and many more elements, composed the unique canvas of preppy looks.
Of course, the tremendous power of the preppy style was not limited to the university environment. On the contrary, a decade later, preppy philosophy was established in the fashion industry. The reason; Perhaps the fact that every brand immediately realized the commercial dimension of this particular look. So after university, the workplace followed.
Brooks Brothers became synonymous with style, presenting different directions of the tie, a key element of a preppy look. Also, the company J. Press, which took its first steps in 1902, made a conscious effort to “break” the trends and stay true to the improved, slightly crumpled elegance of the preppy style.
The evolution of preppy philosophy
In the late ’60s, preppy style evolved into a philosophy aimed at “embracing” the individuality and uniqueness of the individual. Luxury fashion houses such as Ralph Lauren and Tommy Hilfiger praised his aesthetics, using more idealized images.
Reaching today, the reincarnations of preppy style offer us the same ambition. Especially in the aftermath of the Covid-19 pandemic, the attraction of something familiar and comfortable is unquestionable. Perhaps this is the main reason that almost a century later, this aesthetic remains at the center of our choices. Certainly, today’s version directs us to a different and cooler approach, however the preppy style will never stop radiating the nostalgia of another era.
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