Pop singer Taylor Swift was just a spectator this Sunday (1) at MetLife Stadium, in New Jersey, where in May she had performed three sold-out shows for more than 217 thousand fans, but she was still the star of the show when she watched her rumored boyfriend, Kansas City Chiefs football player Travis Kelce, faces the New York Jets.
With the company of several famous friends — including actors Ryan Reynolds, Blake Lively and Hugh Jackman — the singer watched the defending champion Chiefs win 23-20.
The singer’s presence at the Chiefs’ last two games — last week, she joined Kelce’s mother, Donna, in Missouri to watch the Chiefs’ victory over the Bears — has boosted the club’s ticket sales and television ratings. National Football League soared.
“Sunday Night Football” is already the most-watched primetime show in the country, but anticipation for Sunday’s game reached fever pitch as Swift’s fan base, known as “Swifties,” eagerly awaited her appearance.
Ticket sales for the Jets’ game against the Chiefs have soared, with single-day sales more than doubling the previous record for this season, according to StubHub, a ticket resale platform. Sunday’s game was the second-best-selling game of the NFL season, after the season opener, according to StubHub.
The cheapest tickets for Sunday’s game in East Rutherford, New Jersey, were selling for $81 on Sunday afternoon, while resale tickets on the lower level were priced at about $9,000.
Viewership for the Chiefs game on September 24, when Swift was in attendance for the first time, increased 63% from the previous week among women 18-49, the artist’s main fan demographic. The audience would have exceeded 24 million viewers.
Swift and Kelce have been coy about the nature of their relationship. Kelce spoke briefly about Swift this week when her brother, Jason, who plays for the Philadelphia Eagles, jokingly asked her on his podcast, “How does it feel like Taylor Swift finally put you on the map?”
“Shout out to Taylor for coming out and watching me rock the stage,” said Kelce, who described her as “amazing” and called Swift’s enthusiasm during the game and Chiefs fans’ excitement at seeing her “absolutely hysterical.” there.
Source: Folha
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