“As a musician, I can turn to music and think about the same type of things: nuances, colors, textures and translate them into sound,” the artist said.
Jeff Mills is the face of the German brand’s Fall/Winter 2023 campaign Jil Sander.
Presenting Jil Sander’s latest collection, the Detroit techno pioneer also stars in a short film shared alongside the ad campaign.
View this post on InstagramA post shared by JIL SANDER (@jilsander)
Filmed in Manchester, the film features Jeff Mills talking about 90s themes and optimism in music and fashion.
With the “Godfather of Techno” traveling to the UK the German brand’s creative forces, Lucie and Luke Meier are taking an anti-nostalgia approach.
View this post on InstagramA post shared by Jeff Mills (@jeff_mills_official)
Jeff Mills states, among other things: “As I became interested in music, I had a keen interest in fashion and wanted to understand those who specialize in the various ways in which people can appear in the things they wear as well as think and imagine society and its direction. As a musician, I can turn to music and think about the same type of things: the nuances, colors, textures and translate them into sound».
View this post on InstagramA post shared by Jeff Mills (@jeff_mills_official)
The campaign explains that Manchester “it represents every city, every society, capable of reinventing itself through creativity and imagination. With the tools at her disposal. As Mills and his peers did in Detroit».
Source :Skai
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