“For me, fashion is an art form,” said the award-winning actress
Actress, producer and martial artist, Michelle Yeohis officially the brand’s new ambassador Balenciaga.
In her new role, the award-winning actress, who already has a long-standing relationship with the Paris-based fashion house, will represent the Demna-led brand at major events and appear in its advertising campaigns.
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“I am thrilled to be joining Balenciaga as a brand ambassadorsaid Michelle Yeo. “For me, fashion is an art form. It’s not just about a dress, it’s about self-expression, how you feel in the dress and the values ​​you embody when you wear it. It’s a way to communicate my work and who I am to the world. Wearing Balenciaga makes me appreciate the art and craftsmanship behind each garment. The brand embodies a sense of originality while always staying true to its heritage as a tailoring atelier. It’s an honor to work with Balenciaga” he emphasized.
To honor its new ambassador, Balenciaga enlisted British documentary photographer Platon, known for his photographs of fashion revolutionaries, to create a portrait of the actress.
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Michelle Yeoh, who became the first Asian woman to win the Oscar for Best Actress for her role in the film ‘Everything Everywhere All at Once’, she most recently wore a Balenciaga creation to the 2023 Cannes Film Festival.
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Source :Skai
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