Lana Del Rey she is now a SKIMS girl. On Thursday, January 18, 2024, the “Say Yes to Heaven” singer officially became the new face of her label Kim Kardashianlaunching their Valentine’s underwear collection, available January 23rd.

View this post on Instagram

A post shared by LANA DEL REY (@honeymoon)

“I’ve been a huge fan of SKIMS since the beginning, so to be a part of their Valentine’s Day campaign is so exciting,” the singer said. “Their collection is so beautiful and dreamy, which made working with the photographer, Nadia Lee Cohen, fun. I hope you like it as much as I do”.

View this post on Instagram

A post shared by Kim Kardashian (@kimkardashian)

Lana Del Rey

The sexy ad takes on the Old Hollywood and vintage Americana aesthetic that the famous singer is known for.

Lana Del Rey

Lana Del Rey