BBB 24 boosts Globoplay’s audience and steals audiences from Netflix and Amazon

If its audience is still lacking on open TV, BBB 24 is already considered a success on Globoplay, Globo’s streaming service. The reality show led by Tadeu Schmidt raised the platform’s ratings, and also made it steal audiences from the giants Netflix and Amazon Prime Video.

This is what streaming audience ratings indicate, measured by Kantar Ibope, and obtained exclusively by F5. Comparing to BBB 23, last year, Globoplay’s audience increased by 45% with the current edition.

The audience survey period is between January 8th and 24th, a period in which the first 20 days of the confinement attraction took place, and events such as the withdrawal of influencer Vanessa Lopes.

In the same period, it is possible to observe a drop in Netflix and Amazon in relation to 2023. Netflix, which is in first place among streaming services, fell 7% in the platform’s share of the audience pie.

Amazon, which is in third place, behind Globoplay, saw a 9% drop in streaming participation during the reality show period.

Since 2022, Ibope has measured streaming audiences on any device, such as television, cell phone, tablet and computer. Last year, in fact, the institute entered into a partnership with Netflix in this regard.

BBB 24 has also been doing well on Multishow, Globo’s variety channel, where it has complementary coverage to open TV.

More than 12.5 million people have already watched BBB 24 in the live post-program version on TV Globo, around 11:30 pm, taking the channel to the leadership of pay TV with peaks of up to 5 points in the pay TV PNT. Each point is equivalent to 175 thousand individuals.

The program A Elimination, presented by ex-BBB Ana Clara Lima on Multishow’s Wednesday nights, also grew by around 27% compared to 2023, reaching more than 1.5 million people so far.