“Protagonist” for one more time the Paros and in film tourism, this time thanks to the series Netflix’s One Day which has already started airing and is receiving global exposure. Filming took place on the island in September 2022 at Santa Maria beach and in other parts of the island (photo) and covers the 4th episode of the series.

The series trailer:

This new series is based on a book of the same name, as well as a movie. The author of the novel that was released in 2009 and became a best seller is David Nicholls, while the movie that was released two years later in cinemas, starred Anne Hathaway. In fact, the film was a huge box office success, bringing back around $60 million at the box office, costing only $15 million to produce. It is a dramatic love story that is expected to move both those who have read the book or seen the movie, as well as any other user who will give it a chance on Netflix.

In addition to the high profile already enjoyed by the series which has just begun airing, many global media including Conde Nast Traveler, Cosmopolitan, National World, Rolling Stone, Welwyn Hatfield Times, Radio Times, Independent and others from the United Kingdom Vasilei, Canada, etc., present the locations where the filming took place, including Paros, ensuring great visibility on the Cycladic island.

According to data and statistics collected by the MTC GROUP, a consulting company of the municipality of Paros, the choice of a location for filming movies or series has significant economic benefits even for the local communities while the filming lasts and, of course, for the promotion of the destination . The second, in fact, is also certified by the travel group Expedia, while according to a study conducted on behalf of Tendance Hotellerie, “documentaries, films and television series are now the second biggest source of inspiration for a trip (20%) , now surpassing social networks (13%) and are just behind ‘recommendations from friends or family’ (42%). A study by TCI Research found the same, according to which approximately 80 million travelers now choose their holiday destination based on movies and TV series.