At Avavav’s show, the audience was encouraged to throw trash from buckets at the models. Everyone was ready…
A Sunday afternoon towards the end of it Milan Fashion Weekthe designer was meticulously preparing to trash her show.
The 29-year-old Swedish designer, who has been the creative director of Italian brand Avavav since 2020, creates shows that are ‘fodder’ for memes and media commentary.
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He has a sense of humor in the style of Franco Moschino, who pokes fun at the seriousness of fashion in a scandalous way. Before Avavav she was known for her witty accessories for Pyer Moss and her own claw-like shoes. While attending college, she created an outfit replicating Kim Kardashian’s butt along with two other fellow students.
Avavav a/w ’24 closes MFW with the audience throwing trash at the models (and the designer, later) as they walk the runway.
Is this just another one of Avavav’s gimmicks, or a way to express how the public likes to throw hate at fashion whenever they can?? pic.twitter.com/fIlRmjW3kl— Vestisse Magazine (@vestissezine) February 25, 2024
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“When we told all the models about the idea, they were all excited,” she said. This “dirty” presentation was inspired by the harsh reality of the fashion industry, but also by the online hate the designer has received since she founded the house in 2019.
Perspective by Rachel Tashjian: At the Avavav show, the audience was encouraged to throw garbage from pails at the models. They were ready. https://t.co/FlX8ZK4gQy
— The Washington Post (@washingtonpost) February 27, 2024
Two hours before the show, the venue looked nothing like a fashion show, as nearly 100 small white buckets were filled with banana and orange peels, Coke cans, water bottles and crumpled newspapers, most placed under the benches where she would be seated the public. White latex gloves marked Avavav were placed on each seat.
“This is our trash!” said Avavav PR manager Hannah Bjorkman. “So we don’t waste anything. We eat bananas like crazy!’
Actors, who had been hired to do so as part of the event, were the first to throw trash at the models, but then others from the public joined in. By the end of the show, the runway was completely covered in trash.
Source :Skai
I am Frederick Tuttle, who works in 247 News Agency as an author and mostly cover entertainment news. I have worked in this industry for 10 years and have gained a lot of experience. I am a very hard worker and always strive to get the best out of my work. I am also very passionate about my work and always try to keep up with the latest news and trends.
