With a central message Greekend: End your week like a Greek and signing the motto of the successful central campaign “All you want is Greece”, the new dynamic campaign of Ministry of Tourism and his ΕΟΤ highlights the beautiful side of life in Greek cities and the rich experiences that visitors can enjoy in a greekend.
«Make your weekend a greekend»
Athens and Thessaloniki are being re-introduced to the public as two big cities ideal for the most “lively” city-break. The place to live a wonderful urban weekend full of experiences. In the foreground the good weather, the short distances and the innumerable choices of food, drink and entertainment that allow us to spend almost the whole weekend outside the house.
The campaign presents the most charming side of life in the big cities, the one that every visitor can enjoy a weekend. The protagonists wake up in a sunny city and have all the time in front of them to get to know its beauties: museums, walks, walks on the beach, coffee in the outdoor cafe, delicious food, arts, shopping, meetings and acquaintances, fun, a weekend that has it all!
A wonderful weekend full of special activities, so uniquely Greek, that it almost has the right to have its own name. Greekend * is a wonderful experience to live and get to know the most beautiful parts of the city. A carefree weekend is what everyone has been missing after the difficult months of the pandemic. Athens and Thessaloniki are cities that offer it generously. “Make your weekend a greekend *” says the protagonist of the commercial.
The new EOT advertising campaign will initially last almost two months and will be shown, in the first phase, in ten countries that have shown particular interest in Greece, such as France, Germany, Denmark, the United Kingdom, Spain , Italy, the Netherlands, Poland, Sweden and Israel. The campaign will be repeated at regular intervals throughout the year.
The aim of the new “City Break” campaign is to establish the new concept greekend * and to enrich it with other major Greek cities that have connections with foreign airports and can support a successful City Break.
The Minister of Tourism Vassilis Kikilias He pointed out that the ministry and EOT are launching a campaign for City Break today, with which we again invite visitors to discover the known and unknown corners of Greek cities. “The start is with Athens and Thessaloniki, illuminating the culture, the gastronomy, the trade, the entertainment, our hotels, and of course our absolute comparative advantages, the climate and their people. City hotels, especially in Athens and Thessaloniki, have been hit by the effects of the pandemic. This campaign is the first in a series of actions that we will implement, in order to invite visitors to enjoy, safely, an authentic Greek weekend in the big cities of Greece “.
On his part, the general secretary of EOT Dimitris Fraggakis noted that “the pandemic has negatively affected the tourism of the cities. In many cases, in fact, it has damaged them disproportionately in relation to other travel destinations in our country. That is why one of the main axes of EOT’s strategy is the promotion abroad of Greek cities, which have the ability to offer unique City Break experiences. The campaign for greekend *, the greek weekend, aims to promote a complete tourist product, which has nothing to envy from other well-known three-day destinations in Europe. To promote Greek cities that offer experiences of gastronomy, entertainment, culture, leisure and quality hospitality services. I want to thank all those who worked hard to achieve the result we present today and first of all the Onassis Foundation for its kind sponsorship “.
The creative and production of the campaign is kindly sponsored by the Onassis Foundation at the Ministry of Tourism.
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