Popcorn from BBB 24 complains about Globo for vetoing advertising; contract prevents gambling

BBB 24 participants, especially popcorn, made a series of complaints on social media that they are unable to work and find it very difficult to close partnerships and advertising. The contract with Globo has restrictions in this regard.

Some reports made it onto social media. The first to complain were Lucas Buda and Michel Nogueira, who spoke shortly after Juninho Silva returned to work as a motorcycle courier. Both said there was nothing new with advertising.

Nizan Hayek followed the complaints. “Like most people, I also thought that many doors would open, I just didn’t imagine that it would be at the base of the weevil”, he said ironically.

“Sometimes it feels like we’re swimming to die at the beach,” said Leidy Elin, another who has had few opportunities. “Everyone asking me about opportunities and such. What opportunity?”, said Lucas Luigi.

The text that went most viral was that of Talyta Alves. “I’ve seen former BBBs who came out on the first wall, improving their lives, making partners and creating a career, unfortunately that’s not the case. After my elimination, all I received were several no’s or ‘you didn’t show up enough, you didn’t shout enough , he doesn’t have enough followers'”, he said.

The former BBBs’ contract for advertising and artistic agency with Globo lasts until July. F5 found that most of them will not have their contracts renewed due to lack of advertising demand.

Former BBBs are being sought directly for partnerships, but Globo, through Viu Hub, its digital agency, has vetoed brands considered “dubious” or that compete directly with the sponsors of BBB 24, which has priority for ties until the end of the agreement.

Globo has already vetoed, for example, former BBBs wanted from advertising gambling platforms that are not registered in Brazil, considered irregular, but which invest a lot in digital advertising with sub-celebrities in Brazil.

Another recurring veto has been for restaurants or food companies. The priority for this type of advertisement is for iFood, which was the sponsor dedicated to BBB 24’s food. Until now, iFood has only done actions with Fernanda Bande, Beatriz Reis and Giovanna Pitel.

Wanted by F5Globo did not respond on the matter until the end of the report.