It’s Taylor Swift such a big deal? To be fair “The Eras Tour” it is the grandest, most sensational, sophisticated show in the collective memory of the Western world. It is a masterful exercise in mass seduction through hyperbole.

At Swift’s concert in Madrid, all one could do was enjoy the growth of technology and human capital (you still have things to learn Rosalía), which unfolded in three hours and 19 minutes, but without the feeling that the “ diva” is sparing energy or that she does not know whether she is in Madrid or Sevastopol.

The truth is that bracelets with lights, which flash to the beat of the music, were already presented by Coldplay at the Vicente Calderón stadium in 2012, which in terms of technology on stage is like talking about a hundred years ago. But the catwalks, mobile platforms that “swallow” the artist, audio-visual production and special effects “steal” the impressions.

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It would not be an exaggeration to say that 65,000 “souls” attended this concert. The strangest, even touching element of the whole case, as “El Pais” writes, is that Taylor seemed moved to see, for another night, the chaos she had caused around her. But this is Taylor Swift… She “Sweeps” everything in her path.

Because Swift knows she was born to be a “queen” and not relinquish the crown for many years to come. The artist is a “diamond” on the scene. However, listening carefully to 45 songs over three whole hours, suspicions are confirmed that her repertoire, already on her eleventh album, is not parallel to this supreme enthusiasm she “generates”.

It is now clear that if we insist that this is the greatest muse of our time, we should also raise the bar of songwriting to the levels of her direction. And note that, in the age of supposed diversity and 90,000 new songs every Friday on Spotify, seamless unison is a beautiful paradox.

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