Pharrell Williams made his debut as the creative director of the Louis Vuitton men’s line. The American rapper, musician who has been involved in a number of pop hits as part of the Neptunes production team, as a songwriter and as a solo artist has now teamed up with another LVMH brand, Tiffany and Co, to launch a new jewelery collection.

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Entitled ‘Tiffany Titan’, the line includes necklaces, earrings, bracelets and rings, all inspired by the trident wielded by Poseidon in Greek mythology. Among the 19 creations, seven are titanium designs while twelve are in yellow gold.

“I am very inspired by water and the title of the collection ‘Titan’ is inspired by Poseidon, ruler of the sea, King of Atlantis. “Atlantis” is also the community I grew up in in Virginia Beach. The detailing in all the jewelry is very intentional, the use of black titanium… is a natural manifestation of the beauty in black” he reported.

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“I find inspiration in things that don’t exist, and if they do, I use them in a completely different way” noted the designer.