On the other side of the Atlantic, a new trend called “European Summer” has taken TikTok by storm, garnering millions of views. This Mediterranean dream, which combines holidays with style, helps tourists to Europe shape the contents of their suitcase and showcases the beauties of European countries with crystal beaches and warm weather.

American TikTok users months ago started posting content that belonged to this aesthetic, filling it with chic summer outfits, sunset photos by the sea, and lots of glasses of spritz. Europe is the main element of this trend, and although the title “European Summer” may seem restrictive, a look at the TikTok and Instagram accounts promoting it reveals the pure intentions behind the idealization of the Mediterranean summer. The goal is to build a summer wardrobe that escapes the logic of “I wore something casual because it’s hot.”

@thatssofetchau Euro summer 2023 outfit inspo 🤍🍸 #thatssofetchau #europeoutfits #eurosummer #eurosummer2023 #eurosummeroutfits #lowriseskirt #maxiskirt #summerskirt #beachskirt ♬ sonido original – Brenda CastilIo

The aesthetic of this trend is inspired by the fashion of the Mediterranean countries, including many elements from the Greek islands. Social media users looking for Mediterranean summer outfit tips find inspiration in colorful photos and classic summer pieces like capri pants, linen dresses, knit tops, sandals and straw bags. These pieces can be worn from morning to night, giving a special character to the holidays.

Too short denim and warm fabrics stay in the drawer, while too formal clothes are pushed aside. The emphasis is on light pieces that allow the body to “breathe” under the hot sun.

@corryn_timm European summer ready🤍 #summeroutfitinspo #summeroutfitideas ♬ suara asli – Ur bbygirl ♡

Even if our wardrobe is already aligned with these elements, there is always room to evolve according to the trend, creating beautiful images to share on social media, hashtagged or not.

View this post on Instagram

A post shared by Kezia Rose Cook (@keziacook)

View this post on Instagram

A post shared by Adenorah 🦂 (@annelauremais)