Globo had two new appearances during the break of Big Brother Brasil 22 (Globo) this Thursday (3). Patrícia Abravanel, 44, and Luana Piovani, 45, appeared on the station’s programming in two different advertisements for Banco Santander.
In a tone of humor and irony, both made indirect references to two important figures in the reality show, Tiago Abravanel, 34, who left the program on February 25, and Pedro Scooby, 33, who remains in confinement.
The first commercial advertisement shown was that of Silvio Santos’ heiress, 91. Patrícia Abravanel appeared on the competing broadcaster for the first time and commented on her nephew’s passage on the program. “Guys, I need to share something with you. It was complicated to see a nephew competing for the audience with us, you know. Well, it’s ok to think about him, but you have to think about the others too”, said the SBT presenter.
“It’s straight in the application, explained and transparent. After all, there’s no reason to keep hiding things, right, Brazil? Abrava, I’m the brave one here,” Abravanel added.
In another commercial break, it was Luana Piovani’s turn to play with the situation involving Scooby, her ex-husband with whom she had a relationship for eight years and had three children; Dom, 9, and twins Liz and Ben, 6.
“I need to share something with you. How many times have I not been understanding? How many times have I not been patient? How many times have I not given up my life to serve you? Yeah, you know. , my ex bank”, said the actress to the camera. “Ex is something I didn’t get out of your life, but ex bank left”, she finished.
Viewers were surprised by the participation of Patrícia Abravanel and Piovani. The subject became one of the main topics this morning on Twitter, and the public divided opinions about the initiative to bring the artists.
“Santander came in a very cool image construction with Gil do Vigor, Marcos Mion and the bankrupt BBB champions. And then they just throw everything in the trash with this ridiculous commercial with Patrícia Abravanel”, wrote the journalist and columnist for the UOL portal, Aline branches.
“I found this commercial by Patrícia Abravanel to be in bad taste, directly citing the family issue with Tiago… first, that not everything should become a marketing campaign, and second that she has no charisma to sustain”, said content creator Alexandre Santana.
“The legend Luana Piovani in the Santander commercial at Globo’s prime time”, praised an internet user. “Santander using Patrícia Abravanel and Luana Piovani to surf the BBB 22 wave without using a word about the BBB 22 hahaha Brazilian marketing is the best in the world” shared another viewer.
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