Gabriel Vaquer
Successful with his children’s projects on YouTube, Luccas Neto was unable to replicate his good performance on open TV. Aired on SBT since the beginning of the year on Saturday mornings, Luccas Toon has performed poorly in the ratings since its debut.
On air since March, the attraction has the worst average of the premieres promoted by SBT for the 2024 programming. In total, it has only 2.5 points in Greater São Paulo. Each point is equivalent to 191 thousand viewers in the capital of São Paulo.
On some days, the numbers are even lower. On August 3, Luccas Neto achieved an average of just 1.8 points, and was even threatened at times by Band, which was broadcasting a futsal game live.
Due to the lack of good audience results and the not very interesting return, SBT is considering ending the partnership with Luccas Neto for 2025. The influencer also expected more exposure on open TV.
With that, the time slot would be occupied only by Sábado Animado, currently hosted by Silvia Abravanel, daughter of Silvio Santos (1930-2024), and which shows cartoons such as Scooby-Doo.
Wanted by F5SBT says that there are still no definitions regarding the 2025 programming by the broadcaster.
Born in Rio de Janeiro, Luccas Neto is an actor, screenwriter and businessman. With over 40 million subscribers and 23 billion views on his YouTube channel, he has established himself as one of the biggest digital influencers in Brazil by targeting children.
Luccas is the brother of Felipe Neto, the first great Brazilian YouTuber. It was his brother’s success that inspired him to enter the digital world.
Source: Folha
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