It’s no coincidence that many of us are looking for the perfect makeup that looks like we’re not wearing any. “no makeup” makeup look has become one of the most popular beauty trends, offering freshness and a natural glow, without exaggeration.

Unlike the intense and structured looks that dominate social media, this approach focuses on highlighting your natural beauty with few products and smart steps. If you also want to know how you can achieve this unpretentious, natural result, see below the best tips to achieve it.

1. Prepare your skin properly

The “no makeup” look starts with healthy, glowing skin. Proper care is key to reducing the need for heavy coverage. Use a moisturizing cream in combination with your serum before makeup, to give your skin the freshness and glow it needs.

2. Don’t forget the primer

If you want to ensure a soft, flawless base, primer is essential. It will keep your makeup stable and make your skin look smoother and more natural.

3. Prefer light textures

Instead of a heavy foundation, choose light formulas, such as a BB cream or skin tint, which provide hydration and let your skin “breathe”, highlighting your natural appearance.

4. Cover only where necessary

If you want to cover small imperfections, choose a light concealer and apply it only where it is needed, such as dark circles or small pimples.

5. Use creamy products

Cream products, such as blush and highlighter, are better integrated into the skin and give a more natural effect, unlike powder products.

6. Add a soft glow

To give a natural glow to the skin, use a subtle highlighter on the cheekbones and nose. Products with a creamy texture give a healthy, fresh look.

7. Natural blush for vibrancy

Choose a creamy blush in soft shades and apply it to the cheeks and nose to give natural color and vibrancy to your face.

8. Well-shaped eyebrows

For natural, well-shaped brows, use a brow gel and comb them upwards so they look even but natural.

9. A little mascara

If you want to give some volume to the lashes, choose a brown mascara for a softer effect, or you can avoid mascara altogether for a more understated look.

10. Soft, natural lips

For natural lips, apply some lipstick or balm and dab the excess with a tissue. This will give your lips a subtle, fresh tint without looking overdone.