London Fashion Week has decided to ban the presence of skins from exotic animals in its shows, announced today one of the heads of the British Fashion Council (BFC), which organizes the events in the British capital.

London is the first major fashion capital to implement such a ban.

“We will no longer feature companies that use real fur or skins from exotic animals in their collections and ask stylists to respect these terms” if they wish to participate in London Fashion Week, he wrote in a message posted on social media LinkedIn David Leigh-Pemberton, BFC Policy Officer.

The use of fur and skins from exotic animals such as the crocodile or snake has long been targeted by animal rights activists.

Real fur has already been absent from London fashion shows since 2018.

Animal rights group PETA hailed X as “a huge step forward” and called on Paris and Milan to follow London’s example.

At the last Paris Fashion Week, at the end of September, the Hermès show was briefly interrupted by activists of this organization, who held placards against the use of exotic skins.

The British Fashion Council is also reviewing its “approach to the use of feathers”, added David Leigh-Pemberton.