The TikTok became his official partner Cannes Film Festival. The new collaboration seeks to connect the cultural event with the one billion users of the digital platform around the world.
In the Cannes Film Festival selfies on the red carpet may have been banned several years ago, but now its organizers are trying to attract attention and provide it to its users TikTok Exclusive behind-the-scenes content, glamorous red carpet scenes and talent interviews.
Aiming to establish itself as a top entertainment destination and content creator, the platform is also launching #TikTokShortFilma global competition in the application of short films lasting from 30 seconds to 3 minutes in vertical format.
In the jury of its first edition #TikTokShortFilm will be chaired by a well-known director, whose name will be announced at a later stage. Three prizes will be awarded during the Festival to an event attended by the artistic director of Cannes, Thierry Fremo.
The alliance of the Cannes Film Festival and TikTok It may seem out of place, but it makes sense, as both sides strive to support creators and bring emerging talent to the fore. Like the luxury group brand Kering, one of the main official partners of Cannes, so the TikTok will also financially support the Festival.
THE Rich Waterworth its general manager TikTok in Europe, described the Cannes Film Festival as an “emblematic moment that changed the landscape of world cinema forever”.
“It is truly our honor to welcome them as official partners. Entertainment enthusiasts from all over the world turn to TikTok to entertain, express or discover something new, but share an authentic and rewarding sense of community that does not exist anywhere else, “he added. Variety.
Commenting on the collaboration, o Thierry Fremo he said he was looking forward to it TikTok “To share the magic of the Festival with a wider, much more global and equally cinephile audience than ever.”
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