BBB 25: Gracyanne hired ‘coach’ for reality; professional explains the guidelines given

Does Big Brother Brazil Carnival to say that while popcorn squeezes and squeezes in search of a more privileged place, the cabin watches everything of a comfortable stage and has a superior view of what is happening?

According to Gis de Oliveira, a public relations professional who has worked with reality participants since the first edition, yes. It is possible to state. However, this was not the case of Diogo Almeida and Gracyanne Barbosa, cabins that entered BBB 25 with some notion of the challenge, but not fully prepared.

Gis, who does not define himself as a “coach”, but as a communication strategist, told the F5 That the actor, eliminated on the 25th, and the fitness muse sought it out, but did not follow the full mentoring that former participants such as Arthur Aguiar (BBB 22) and Carla Diaz (BBB 21) did.

Diogo’s businessman sought it out between Christmas and New Year last year, too close to the start date of confinement, around January 4.

“About Diogo and Vilma, I didn’t do the mentoring with them, nor the strategy. I only indicated to him the best professionals I had,” she said. One of them is Erika Facuri, stylist and owner of the eponymous brand, which produced specific costumes for the actor. Famous like Ana Maria Braga, Anitta and Pocah can be seen using pieces of you.

Gracyanne had more time and managed to do some mentoring sessions with GIS. “I passed all the vision of what the reality show is to a public person, which is different than when we talk about an ordinary person. We did all the structure of the design of how they would be artistically positioned itself,” he said.

She says that her sister Gracyanne and Giovanna also received help on the emotional part: “We made an emotional map with an integrative psychologist and therapist.”

“But I didn’t do the communication strategy, nor the preparation, in fact, for her game,” said Gis. “It has no built identity, except egg communication,” he said, referring to the sister’s diet, full of proteins.

How it works

Gis explained that follow -up can happen before, during and after reality, aiming to build or improve the artist’s image and thinking about his entire career: “I do not make the preparation for the reality show. I do a career and image preparation of that person.”

“If I understand what this person’s career is, where the person wants to climb this career, and I strengthen the identity, her image in the game so she can do what she wants in the post,” he said.

In Gracyanne’s case, she tells which way she would do her career: “No one knows how to say what Gracyanne is commercially. There are people who call dancer, model, fitness muse, influencer. There is no pre -established position for her career because she never did that kind of work.”

Something similar happens to Diogo: “He entered as a box, but to the great mass, he is a popcorn. Because he had 200,000 followers and did not have a very well done career position.”

Diogo was the protagonist of Globo soap opera “Love Perfect” in 2023. “It’s a rising career, but for the great mass, he was a starting protagonist,” she said.

“I won the BBB with Arthur Aguiar because of that. We were clearly who he was and what he was doing there,” says Gis.