A group of eight people moving with four motor caravans started early in the morning from various neighborhoods in Athens, with a final destination for Flowering peacheswhich spread on an area of ​​150,000 acres on the fertile plain of Imathia and Pella and each year dressed in 8.5 billion flowers that bloom and mark the arrival of spring in our country.

The journey long but enjoyable and the anticipation for this unique table, painted with the whole color palette of pink, peaked as the occupants of caravans were approaching their final destination. “We lived the magic before we reach Veria,” says one of the passengers, 62-year-old Georgia Paul, describing the emotions that flooded her on the route, when on her left she stood up and imposing Olympus and the right.

As nature began to unravel its colored painting, the wireless transceivers of the group caught fire and the screams of admiration succeeded each other, as he explains. “A lady of the company who has been found in the blooming cherries of Japan, told us without any hesitation and hesitation that the blooming peachs of Northern Greece are much more magnificent and refreshing spectacle over what he had seen in the country of the rising sun,” he says.

Continuing her description, Mrs Pavlou recounts that “where we stayed concentrated on the way of our journey, we suddenly began to turn our heads left and right and did not really adhere to the colors and images that were revealed to us.” After all, he adds, “everything we have seen for so many years on photos on the internet and read, not only is it true, but it is even better” and “we feel huge satisfaction and joy, and we also informed our friends who may have turned to another destination, but will eventually follow us.”

In total, eight caravans have been parked in a Veria spot, and all the company will remain in the area until next Sunday, to participate in the actions planned by the Veria Tourist Club, whose head Ioanna Pilitsidou

Veria dynamically on the tourist map

It is a fact that some – Greeks and foreigners – are starting to plan for their own meeting with … magic up to one year earlier, wondering all this time if they will find it like so many and so many have talked about it. Others, knowing firsthand what a plain means sprinkled with the whole color palette of pink, they just eradicate to find themselves again in the area where nature grows and makes a unique table every year, which, no matter how much is photographed, is always surprised. After all, the magic of nature is indeed endless and almost never disappoints those who trust and leave it, as the president of the Veria Tourism Organization (TOB), Yianna Pilitsidou, tells RES-EIA.

So this year, the “blooming peach” events in Veria Imathia, although organized for eighth time, have a different story to tell, of course pressing on the same scale and attracting hundreds of thousands of visitors from all over Greece and abroad. After all, Veria has dynamically entered the residence map of tourists in Greece – Greeks and foreign – with travel agencies having integrated their destination in their programs, as Ms. Pilitsidou explains.

“From 2017 we have begun efforts to highlight the flowering period of peach, which cover a vast area in the plain of Veria, Imathia and Pella,” he recalls and adds that “when one stands on the” balcony of Veria ” Flavors that grow on the trees. “

This year’s visitors from Greece and abroad

Dozens of tourist buses are flocking to the area with the occupants of the passengers for the time when they are among the blooming peaches, notes Mrs Pilitsidou, adding that even individual visitors from Athens, Volos and Alexandroupolis are not going to us.

Ukrainian cyclists, visitors from Russia and Armenia, as well as Balkans, were also found in the area. Indeed, according to Mrs Pilitsidou, “last weekend we visited a couple from Bulgaria with their friends, who came to our area for blooming peaches last year” and “they are the same hours ago, as we will be here, as we are here.”

The actions and the feast for flowering peaches are in progress already last weekend with peach – the “tree of the life of the earth’s paradise” according to the traditions of the East, which brings life and joy and its flowers symbolize the fertility

The program of events

Today at 15:00 -17: 30 In the “Garden of Memory” of the Archaeological Museum of Veria, an experiential self -improvement workshop will be held with psychotherapist – writer Dionysia Giannopoulou entitled “Blooming”, based on the homonymous book “Flower”.

Tomorrow, with a concentration time at 10am at the Sarantovrean Estate Alexander, interested parties will be able to take a walk or take a bike in the blooming peaches and promise how to choose the beauty of nature will reward you! At the same time, the Tob team and the N. Imathia Producers Cooperative Consortium have prepared a unique setting a beautiful and impressive balloon to pose with it among the flowering fields!

On Sunday, March 23, 2025 at 14:00 – Alexander’s Sarantovrevrys Estate. SA in the framework of the “Eat” action of the transnational plan “Local Tour”, highlights local gastronomy through the products of the area. And as every year Tob offers you juicy peaches of the Imathian plain from Venus Growers and we accompany them with rose wine (dry, Xinomavro & Mandilaria) from the Vineyards of Thymiopoulos!

On Friday, March 28, Sala Elia, 9:30 pm, the Veria Tourist Club invites you to a separate Pink Wine Party for a second year, where the rose wine in the area meets the magic of pink flowers! Come and enjoy fine wines, a wonderful spring atmosphere and have fun with the unique music of Balsam Blue! Part of the proceeds will be donated to the club “The Children of Spring”. Sponsors of the Wines of the event: Argyraki Estate | Marantidis Winery Tazoglidou Efstratia Tarala Estate.

On Sunday 30/3 at 10am an adventure with a mountain bike is scheduled for a fascinating mountain bike in a magnificent spring landscape, where pink peach flowers create the most impressive setting!

Action is also planned for young students with the support of the Imathia First Division, entitled “Veria blooms … Be your advertiser! So if you like to shoot a video and want to show all over the world how magical is Veria in the spring,

“Blooming peaches look like a huge pink cloud that embraces our city! We are looking for you to become the little ambassador of Veria and create an advertising spot that will travel the beauty of our country around the world! What should you do? Write a script with your class. Now, take your parents or teacher’s cellphone and camera and shoot a small video for blooming peaches! “Tob calls and asks:” Tell us – in Greek and English – because someone has to visit Veria in the spring! Use your imagination- it can be funny, sweet, impressive or fairytale! All videos will become part of the Toby tourist campaign and will be aired on Tov’s social media! “

In addition, the 8th photographic competition remains in progress, in collaboration with the Union of Photographers. Macedonia on “Blooming Peaches and Animals”. Through the competition, the message of the protection of nature and the environment is highlighted, reminding us that each act affects the planet and the prosperity of future generations.

Also, the Veria Tourism Club has invited artists to every medium of artistic expression to sign up for the artistic call for the creation of artistic works on the unique phenomenon of our plain, while “running” and action for the best decorated shop window.