ABBA’s Bjorn Ulves is pioneering creating a musical with the help of artificial intelligence.

“I am currently writing a musical, with the help of artificial intelligence“Revealed by the Swedish songwriter, a creator of some of the most timeless successes of pop music during a speech at SXSW London on Wednesday, describing himself as” The Three Fourths “of the creative process.

The project represents its latest experiment in overcoming the musical boundaries, after the enormous success of the pioneering ABBA performance with avatar “Voyage”, according to Variety.

For Ulves, artificial intelligence is not the creative threat that many veterans in the industry are afraid of – it is a powerful partner. “It’s fantastic. It’s such a great tool, ”he said with enthusiasm. “It’s like having another singer in the room with a huge frame of reference. It is really an extension of your mind. You have access to things you didn’t think before, ”he said.

Ulveus, who also works with the International Confederation of Creators and Cisac, has developed a different approach to work with artificial intelligence and recognizes the constraints of technology.

“It’s a mess in writing a whole song” and “very bad in the lyrics,” he said, but he said he considers it invaluable in progress when there is a creative blockage.

Despite the adoption of artificial intelligence as a creative tool, Ulves remains a staunch supporter of artists’ rights in the digital age. At Cisac, it is at the forefront of negotiations that ensure that artificial intelligence music producers will pay rights to the original creators whose project trains these systems.

The musical artificial intelligence comes from the continuing collaboration of Ulvus with Pophouse Entertainment, the company behind ABBA Voyage, in which he serves as creative power. Pophouse acquires lists of legendary artists, with Ulves envisioning it as “a kind of creative hub” for the redefinition of musical heritage through new technologies.

While many artists see artificial intelligence with suspicion, the ABBA singer sees her as the last development in a career based on innovation.

“I wake up with curiosity every morning,” he said, explaining the momentum that kept him to create decades after the ABBA acne. “Everything has to do with our desire to try new things,” he noted.