Donatella Versace She leaves her tenure as a creative director of the homonymous house, presenting one last campaign. ‘Be yourself, believe in yourself and break the rules’says the “queen” of Italian fashion as a farewell message, employing a bunch of friends and bold museums … Versace, old and new, to star in the campaign.
Kate Moss, Claudia Schiffer, Kristen Makounami, Amber Valletta and Natasha Poli are some of the famous models that pay tribute to Donatella Versace, who characteristically stated: “The energy in this campaign was excellent. Everything was about friendship, dedication and love. ” Elsewhere she notes that these images were created to celebrate the soul of the Versace woman. Her power, her spirit, her attitude and her heart…
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The Italian fashionista resigned from the post of creative director in March, a position held by the death of her brother Gianni in 1997 and was replaced by Dario Vitale, seven years after the acquisition of Versace by Capri Holdings.
Donatella, younger sister of founder Gianni Versace and the woman who undertook to secure the company after her murder in 1997, had an excellent term. From unforgettable moments on the red carpet, such as the iconic dress with Jennifer Lopez’s Jungle-Print on the Grammys of 2000, to collaborating with a star and renewal of the brand through glittering collections, her influence was undeniable. Her departure marks a turning point for Versace, whom her brother “built” and she kept alive. As it takes one step back, the fashion world will closely watch the next chapter for both the house and for itself.
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Source :Skai
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