The intentions of Greek consumers around the trips on the occasion of a sporting activity or for well -being, reveals a survey by the digital bank and a flexible Klarna payments.
The survey, conducted in May 2025 in collaboration with the Research Company Appinio, involved 1,000 Greek consumers.
The need for decompression, nature connection and physical activity seems more intense than ever: according to the results of the survey, 67.5% indicate positive or very positive in making a journey with a basic purpose of athletic activity, while 52.5% are thinking of traveling wellness, with the aim of relaxing or refreshing or refreshing.
Hiking emerges as the absolute trend, with 41% choosing it as the most likely occasion for a sport trip next year. Following are cycling with 14.2%, skiing with 12.6%and climbing with 11.2%, confirming that experiences that combine natural environment and movement are a priority for the travel public. A similar interest is also expressed in wellness travel. The most dynamic options are those that combine contact with nature (37.2%) and stress discharge (25.9%), while 17.6%of Greeks are turning on traveling on general mental health.
In terms of costs, the majority of Greek consumers are very careful. 69.4% of respondents said it would spend up to 500 euros on a sports -related trip, while 63.3% would spend the corresponding amount on a well -being trip. On the contrary, just a small percentage of 2-5% are willing to give over 1,000 euros to make a trip for these purposes.
Asked which tools would help them more economically to make a trip for sports, 44.9% said they would help exclusive travel and accommodation discounts, 32.7% a savings plan, 19.5% of tickets and other relevant expenses at 3-4 interest-free payments, Klarna. Similarly, travelers for wellness activities would want exclusive travel and accommodation discounts (39.5%), a savings plan (32.8%), access to flexible interest payments (20.6%) and the payment of tickets and other relevant expenses at 3-4 interest-free installments (18%).
Source :Skai
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