By Jason Gay, editor of Wall Street Journal

Did you learn the news? Taylor Swift and Travis Kelsi got engaged. This news was as shocking as learning that Friday comes after Thursday – the singer and the athlete have been inseparable for almost two years – but is a great news, because what about the Suite It is a big deal, and also because it concerns NFL.

NFL always wins. I’ve done this thought many times in the past, but never as strong as when a WSJ colleague phoned me – yes, on the phone, as if it were urgent – to announce the news of the engagement.

Ah these crazy in love, I thought. They tuned it up with the start of the NFL season.

Usually, the championship is based on typical dramas to arouse interest in starting in September: Can Eagles repeat their success as champions? Will this moment of Josh Allen be? Has Aaron Rodgers found a private chef in Pittsburgh who knows and reads Tarot?

Now the NFL has the opportunity to connect its powerful brand to the strongest image: a royal wedding.

In fact, it’s something even bigger. They will never do it, because it is very bad and do not need the money, but it follows is an interesting thought: what would be the price if Swift and Kelschi Did they sell live broadcasting rights on television?

We know that NFL is collecting more than $ 110 million for a single playoff game-this is the amount paid by Peacock, and that was two whole years ago. The standard agreement on live sports broadcasts now easily reaches 10 digits. March Madness is receiving one billion a year to show students throwing three -pointers. Paramount is going to pay more than $ 1 billion a year for people who hit each other in a steel cage.

Swift’s wedding to Kelsi is much bigger than all, mainly because of the Swift, the reputation of which is huge, and if you don’t believe it, try to criticize any of her singles at Reddit at some point. There would be a huge interest in both the live television broadcast and the repetition of wedding projection.

It would be the ultimate streaming product, even bigger than the Kpop Demon Hunters.

I think the rights to live view could reach $ 500 million. This would be the absolute threshold.

I say again that this is not going to happen, but …

I am curious to see how Celsius will handle this story this season. The 35 -year -old Kansas City Chiefs player seems to be completing his highly successful career and hopes to regain his reputation after a 2024 season that did not meet the demands for him, but now faces a completely new series of questions.

They are in love, they don’t care who knows it, and the marriage will happen. Enjoy the wedding season at NFL.