The underwear brand Skimsher Kim Kardashianreleased a few days ago its most shocking product: an almost invisible thong covered in fake pubic hair. The most striking thing about Kim’s case is that, undoubtedly, it is a “demon” entrepreneur.

The woolly underwearwhich costs $32 a piece, was released on October 14, 2025 and sold out within a day. Interested customers can sign up to be notified when the size and style they want is back in stock. “With this iconic new undercoat, your carpet can be any color you want”says the description on the Skims website.

Skims promoted the product’s launch on Instagram, with a 1970s-style game show video in which a male host points to a sign that reads ‘Does the Carpet Match the Drapes?’ (Does the carpet match the curtains?). Next to the sign, three women stand on separate platforms, each holding a sign with a large question mark in front of their pubic area.

Kardashian underwear

Ahead of the release of the series, Kardashian posted the specific underwear on her Instagram Story. Although she didn’t wear them herself, she did show off the different styles, saying: “How funny are these merkins, guys? We have different colors, different hair… it’s crazy. Skims, baby!”.