In Britain, the average person spends 7.5 hours a day in front of a screen. And in 2025, it’s not the old TV that makes up most of that statistic, it’s our cell phones.

If we look a little closer, we will see another surprising statistic: almost half of this time we spend on the phone is spent on social media, where we see endless photos of friends, enemies and celebrities on Instagram, TikTok and other similar media. The ‘selfie’ is the modern portrait, as popular as a Picasso in the Louvre, transported across our retinas in a constant stream of poses and ‘lust traps’.

Many have claimed to have ‘invented’ the selfie. In 2023, the Paris Hilton stated: “17 years ago Britney and I created selfies”. In 2015, the Kim Kardashian published an entire book by Rizzoli – entitled ‘Selfish’ – dedicated to the photographs she had taken. And two years later, at the 2017 Met Gala, Kylie Jenner’s “annual bathroom selfie” instantly went viral, garnering over 3.5 million likes and countless reproductions from other celebs and us mere mortals alike…

Kim Kardashian

The word “selfie”which in the language of users of social networking sites means a self-photo, in fact, it had even entered the Oxford Dictionary. What exactly does this word mean that has entered so powerfully into the daily lives of millions of people? As the definition states, a selfie is a picture that someone takes of themselves, usually with their smartphone or a webcam, and posts it on a social networking site.

Many argue that the Cecil Beaton he was the first selfie star. Beaton was not just a photographer. He was the director of an entire era, the man who managed to capture the glamour, irony and sensitivity of the British and international elite of the 20th century through his lens.

Cecil Beaton

Born in 1904 in London, Beaton grew up in an affluent family, surrounded by the aesthetics of the upper middle class of his time. From a young age he was fascinated by the camera. He photographed his family disguised as aristocrats, representing scenes from his imagination.

His talent quickly led him to Vogue and Vanity Fair, where he established a style of photography that balanced finesse with surreal humor. His images were not simple shots, but scenes from a personal theater of elegance.

Cecil Beaton

In 1937, Beaton was appointed official photographer to the British Royal Family. The portraits of Queen Elizabeth and later Queen Elizabeth II bear his signature stamp: austerity and grandeur, bathed in a soft, dreamlike light. Through his gaze, the monarchy took on a new, almost cinematic dimension.

Cecil Beaton

Beaton did not limit himself to photography. He designed costumes and sets for theater and film, winning Oscars for the films “Gigi” (1958) and “My Fair Lady” (1964). His style: luxurious, intelligent and always with a touch of irony. This man defined the aesthetics of an entire era.

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A post shared by CECIL BEATON PHOTOGRAPHY (@cecil_beaton)

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