Giovanna Antonelli, one of the protagonists of the soap opera “Quanto Mais Vida, Melhor”, extrajudicially notified the celebrity website TV Foco at the end of April. In a document sent via the registry office, the actress’s lawyer, Mariana Zonenschein, condemned the practice of clickbait and the “creation of offensive headlines to obtain clicks”.
To prevent it from evolving into a lawsuit, the site deleted links to articles with titles classified by Zonenschein as “sensationalist artifices”. In the notification addressed to Aaron Tura, editor of TV Foco, titles that bothered the most were listed – headlines such as “Thirst for Life, Giovanna Antonelli reports experience with the devil, goes to the bottom and opens wide: Iron Hands”.
“Only after the click does the reader discover that, in fact, it is fake news”, says Zonenschein. The subject addressed, in this case, was related to the role of a villain that the actress would play in fiction. “This is a harmful practice for readers and for those, usually famous, who have their image and name improperly conveyed”, says the lawyer.
Wanted by F5, Aaron Tura at first denied that he had been notified. But, when informed that the reporter had access to the public document registered in the notary’s office, he said that “this type of procedure may have occurred, yes, it is something common and can happen with any vehicle”.
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