(News Bulletin 247) – Porsche announces that it is betting on digitization for a more sustainable future. By relying in particular on the 2,500 members of what it calls its ‘#DigitalFamily’, the manufacturer intends to strengthen its digital capabilities and strengthen the future viability of Porsche AG.
‘We need digitization, whether for our products, our customers and our employees,’ confirms Lutz Meschke, Vice President of the Executive Board for Finance and IT.
The brand says that technologies such as artificial intelligence and machine learning allow it, for example, ‘to process large volumes of data and derive new understanding from it’. ‘
As part of its digital transformation, Porsche says it is pursuing concrete objectives: greater speed, greater focus on value streams, a transition to greater agility – combined with customer orientation, attractiveness to employers and data-driven digital product development.
Now the sports car manufacturer wants to step up a gear: ‘The aim is to develop exciting and exclusive digital solutions in and around the car, where it is essential that hardware and software development work in harmony ‘.
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