(News Bulletin 247) – BASF Personal Care announces a new partnership with Beautystreams, the leading global beauty industry benchmark that will provide its expert industry perspective in brief monthly trend reports.
Beautystreams offers valuable insights to stay on top of rapidly changing market dynamics. The reports will be available in the Concept Collection section of D’lite and will be accessible to all registered users.
“Their reports complement our existing service and contain qualitative statements on current market developments that will inspire our customers in their development of innovative personal care products,” said Mai Linh Ong, Manager at D’lite World.
“We are pleased to share key insights with D’lite users and connect the dots between lifestyle changes and the resulting implications for the beauty industry,” adds Michael Nolte, Creative Director at Beautystreams.
BASF’s D’lite ecosystem seamlessly merges multiple sources of real-time data from social media pages, blogs, forums and review sites on over 3.8 million consumer products and 4,000 marks.
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