(News Bulletin 247) – Jefferies announced on Friday that it had raised its price target on Apple from $195 to $210 ahead of Monday’s conference of the technology giant’s developers.
According to the analyst, who maintains his purchase advice on the title, the event should be an opportunity for the group to officially unveil its first virtual reality / augmented reality (VR / AR) headset.
“We will undoubtedly remember this date as one of the most important in the history of the group, which will thus seize a once promising technology”, underlines the design office in a press release.
According to Jefferies, the device designed by Apple promises to be a ‘technological marvel’ compared to previous devices, in particular thanks to the efforts undertaken by the group in the design of ‘in-house’ chips and sensors.
For the intermediary, the arrival of Apple headphones, despite a price that looks high, should help revitalize the sector, which had been confined to a niche market for ten years.
He says he expects commercialization sometime next year.
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