(News Bulletin 247) – Bank of America raised its price target on Apple on Monday, raising it from $176 to $190 in view of the expected presentation, within a few hours, of the new mixed reality (MR) headset of the group.
According to the analyst, who maintains a ‘neutral’ opinion on the title, the technological giant could surprise the market by announcing a device marketed below 3000 dollars, that is to say the price generally anticipated by the analysts.
In its note, BofA emphasizes above all that a successful launch, followed by the creation of a rich data ecosystem, could boost the group’s growth in services.
According to the intermediary, the Apple device should indeed be accompanied by an explosive application (‘killer app’) allowing you to follow fitness classes remotely, to follow an American football match from the point of view of the quarterback or to attend a concert in the front row.
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