(News Bulletin 247) – Sidetrade shares (+0.5%) rose slightly on the Paris Stock Exchange on Tuesday following the announcement of a contract with Criteo, the French online advertising giant.
The software company said this morning that it has been selected as part of a multi-year agreement to streamline and optimize its technology group’s so-called order-to-cash processes.
This expression designates the customer item processing cycle which begins with the receipt of an order and ends with the correct payment of the invoice.
Criteo explains that this approach will allow it to accelerate the flow of
Treasury.
As a reminder, Sidetrade’s artificial intelligence technology analyzes billions of ‘B2B’ transactions daily, allowing companies to anticipate payment behavior and customer risks.
It offers complete visibility of performance indicators and accelerated settlements.
Sidetrade has clients of the caliber of KPMG, Nespresso, Expedia, Securitas, Randstad, Engie, Veolia, Saint Gobain and Air Liquide.
The Boulogne-based group has benefited from solid commercial momentum for several weeks: last week, it won a five-year global tender with a German giant in agrochemicals and pharmaceuticals, of which it did not reveal the name.
At the beginning of the month, it was Eqiom, a subsidiary of the Irish construction group CRH, which chose him to support it in its transition to a more efficient and digitized customer process.
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