(News Bulletin 247) – Jefferies raises its advice on Carnival from ‘hold’ to ‘buy’ with a price target raised from nine to 25 dollars, highlighting in particular the positive effects of the latest change at the head of the Anglo-American cruise line.

“After 11 months at the head of the group, the new CEO has made structural changes, including a more efficient reporting structure which puts 93% of the group’s capacities in direct contact with him, thus highlights the broker.

“Management has increased its sales and marketing efforts, and implemented more sophisticated advertising and customer retention strategies, which we believe should support solid demand growth,” he adds.

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