(News Bulletin 247) – Nacon announced on Tuesday the appointment of Australian influencer Lachlan Power as its official video game accessories ambassador.
Under the terms of the partnership, the YouTuber and professional gamer will now exclusively use the French group’s controllers, as well as the headphones produced by its RIG brand.
The agreement also provides for a long series of collaborations in which PWR, the company created by Lachlan Power, will promote the latest models of RIG helmets and Nacon controllers.
The partnership will initially revolve around Evol-X, Nacon’s brand new Xbox controller, and the RIG 600 PRO, a Bluetooth wireless gaming headset.
Lachlan Power, considered one of the most famous Fortnite content creators in the world, boasts a community of over 23 million fans on YouTube, TikTok, Instagram and Twitch, with a total of nearly six billion views.
Following this announcement, the Nacon share rose by 1.1% in the first exchanges on Tuesday on the Paris Stock Exchange, which does not prevent it from still showing a decline of 43% this year, due to recent failures. commercial.
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