(Reuters) – American consumers spent a record $12.4 billion (11.3 billion euros) this year on “Cyber Monday”, which follows Thanksgiving and “Black Friday” in the series of commercial operations organized in the run-up to the end-of-year holidays in the United States.
Online purchases climbed 9.6% on Monday, after reaching $11.3 billion last year, according to data from Abode Analytics, which forecast a more moderate increase of 6.1%, to 12 billion.
Consumers have particularly favored purchases via innovative payment systems such as Buy Now, Pay Later (BNPL), which allows payments to be spread out or deferred. These purchases via BNPL increased by 42.5% compared to last year, representing $940 million.
Due to the significant discounts granted and the turnover it generates, Cyber Monday is considered the most important day of the year for online commerce in the United States.
This year, reductions reached 31% in the electronics category, 23% in clothing. Hot Wheels toys, Play Station 5s and smart watches were the most sought-after products.
In total, “Cyber Week” – the five days stretching from Thanksgiving Thursday to Cyber Monday – totaled $38 billion in internet sales, according to Adobe.
(Deborah Sophia and Juby Baby in Bangalore, Jean-Stéphane Brosse for the , edited by Blandine Hénault)
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