(Reuters) – Ralph Lauren revised its forecasts of annual turnover on Thursday, focusing on a growing interest of young consumers for its new spring collection, composed of dresses, “Slim” pants with reverse and Floral patterned jackets.
The action of the manufacturer of Polo Bears sweater increased by 12% in the exchange before the Stock Exchange.
Unlike its European competitors LVMH, Hugo Boss and Kering, Ralph Lauren benefited from high demand thanks to its investment efforts in brands such as Polo and Purple Label, which have attracted wealthy buyers, in particular Among the young people.
Ralph Lauren also recorded high sales in China in the last nine quarters, supported by the expansion of electronic commerce on the Douyin platform and the opening of new stores, which have strengthened demand for its products.
China represents around 8% of the group’s total sales.
The demand via the direct distribution channels of Ralph Lauren also remained solid, mainly thanks to sales at full prices, while its wholesale activity begins to straighten in North America, after moderate growth for several quarters.
The company now provides for the turnover of 2025 to increase by 6 to 7%, against an increase of 3 to 4% previously planned.
Third quarter sales reached $ 2.14 billion (2.06 billion euros), compared to $ 1.93 billion a year earlier, above the expectations of analysts that were tabling on 2.01 billion Dollars, according to LSEG data.
(Written by Ananya Mariam Rajesh in Bangalore; Noémie Naudin; edited by Augustin Turpin)
Copyright © 2025 Thomson Reuters
I have over 8 years of experience working in the news industry. I have worked as a reporter, editor, and now managing editor at 247 News Agency. I am responsible for the day-to-day operations of the news website and overseeing all of the content that is published. I also write a column for the website, covering mostly market news.
