Milan (Reuters) – The folgore electric version of Maserati’s MC20, owned by Stellantis, will not see the light of day due to low early demand, the manufacturer of luxury ranges announced on Tuesday.
According to market studies, customers interested in the MC20 coupe prefer powerful petrol engines and “are not ready to switch to VEB (electric battery vehicles) in the foreseeable future,” a spokesperson for Maserati said in a statement sent by email.
Launched in 2020, the MC20 is equipped with an engine with a power of 630 horsepower and is made in the hometown of Maserati, Modena, in northern Italy, for a starting price of around 240,000 euros.
The electric version was to make its debut this year.
Last November, Stellantis refused to confirm during a meeting with the unions the passage plans previously announced for Maserati.
The brand sold only 11,300 vehicles last year, compared to 26,600 in 2023, with an adjusted operating loss of 260 million euros.
The Italian manufacturer of sports cars Ferrari will launch its first VE in October, while its Lamborghini rival, which is part of the Volkswagen group, will make its debut in the field in 2029.
Porsche has been offering electric models since 2019.
The Maserati range includes electrical versions of the Granturismo coupe and its Grancabrio convertible version, as well as the Greek SUV.
With the exception of the GT2 Stradale, a variation of the MC20, expected in the first quarter, Maserati did not plan to launch new models.
(Written by Giulio Piovaccari, Noémie Naudin, edited by Kate Entringer)
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