(BFM Stock Exchange)-The ex-Imagotag was retained by the British brand CO-OP to replace the traditional paper labels with electronic solutions in its 2,400 stores.

More and more global physical signs are adopting the Vusiongroup Vusion solutions to switch their stores in the digital age. The electronic labels of ex-Imagotag are visible in the United States, especially at Walmart, the largest distributor in the world.

But also in flagship signs of the old continent. Last month, VusionGroup unveiled a new partnership with the main channel of pharmacies in Central Europe, Dr.max to deploy its solutions throughout its store park.

This time, it is on the other side of the English Channel that VusionGroup will set up its electronic labels. The French group indicated Thursday, May 22, that it was retained by the Co-OP brand for deployment its electronic labels connected in its 2,400 stores.

The CO-OP group is one of the largest consumer cooperatives in the world and belongs to more than 6 million active members. It operates in the food distribution sectors, funeral services, insurance and legal services.

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Like his counterpart AF Blakemore & his last year, Co-Op also wants to give a youngster to his stores. The British cooperative distributor will replace its good old paper labels with electronic solutions.

CO-OP thus wishes to “improve the purchasing experience of its customers, guarantee the transparency of product information, reduce the waste of paper and simplify the daily life of employees, in particular the preparation of online orders”.

With electronic Vussegroup labels, CO-OP will be able to instantly communicate to its members the promotions and reductions in progress.

The deployment of technology is expected in two stages. Co-OP plans to install the electronic labels of the former Imagotag, in around 1,500 stores by the end of the year, then in all of its stores by the end of 2026.

As usual, the amount of the announced contract has not been revealed. However, the market appreciates this new commercial success. On the Paris Stock Exchange, VusionGroup jumped 3.2% to 204.80 euros around 10:15 am this Friday, May 23.

A tonic start to the year

Except for a new ad, the next GTUSEGROUP VUSION meeting with the market is scheduled for July 30 after the publication of the turnover of the first half.

At the end of April, the group had published its activity point for the first three months of 2025. The group unveiled a clear growth in its activity in the first quarter, and higher than expectations. He also confirmed his annual prospects unveiled the first time last February.

Turnover over the first three months of the year has released 215 million euros in IFRS standards, an increase of 25% over one year, and 233 million euros in adjusted data, up 31%. Group growth has been driven by continuing the deployment of its services in the United States, especially at Walmart, the largest distributor in the world. The United States has also become the company’s first market in 2024.

VusionGroup still intends to identify growth in its income of 40% to 1.4 billion euros, at the rate of 600 million euros in the first half and 800 million euros on the second.

The company specifies waiting for a growth of 80% on its service and software activities excluding electronic label, so -called “VA” activities. VusionGroup also anticipates an improvement in its gross operating margin between one and two percentage points, which would carry it between 16.9% and 17.9%.