(BFM Stock Exchange) – The Italian company has delivered semi -annual online results with expectations in the first half. Brunello Cucinelli especially reported “very, very positive trends” in the months of July and August.

Brunello Cucinelli is sailing pretty well through the storm that luxury has been going through for several months. This company bears the name of the Italian stylist which founded it in 1978, installing the offices of the company a few years later, in Solomeo, in Umbria.

The Italian claw gradually has been built a solid reputation, with “an accent on the quality and artisanal design” and “the maintenance of its supply chain in Italy”, explains Morningstar.

“Brunello Cucinelli operates in a niche segment of the high-quality clothing industry, addressing wealthy people and emphasizing ready-to-wear collections without visible logos or emblematic patterns. Timeless design prevails over the trend, which makes it possible to respond to a constant demand from this niche clientele”, develops the financial intermediary.

This company is considered a representative of “Quiet Luxury” or “SOBRE LUXE”, with a positioning which sometimes leads him to be compared with Hermès. Even if its size remains much more modest, with revenues of 1.28 billion euros in 2024, against 15.2 billion euros for the tricolor company.

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Results a little above expectations

The high demand for its products allowed it to announce, in early July, robust growth, 10.7% over one year in data comparable to the first half, against 8.1% on these same bases for Hermès.

The details of Brunello Cucinelli’s half -yearly accounts, delivered Thursday, August 28 after the closing of the market, did not reserve a unpleasant surprise for investors.

Over the first six months of the year, the Transalpine company gave a operating profit of 113.8 million euros, up 8.8%, which translated a margin of 16.6%, against 16.9%a year earlier. Net profit increased by 16% to 76.7 million euros.

Bernstein analysts note that these accounts have slightly exceeded consensus, 0.6% in terms of operating profit and 19.6% for net profit.

More than the results ultimately close to expectations, the interest of publication lies more from the perspectives delivered by the company Transalpine.

Trends “very, very positive”

Brunello Cucinelli said it had experienced “very, very positive” trends in July and August, with an “excellent” beginning of its fall-winter “2025 collections in stores. This strengthens the conviction of society in achieving its objective of growth of around 10% in 2025, with “balanced and healthy profits”.

“Sales campaigns for the spring-summer 2026 collection recorded excellent results: the campaign targeting men is finished, while orders for the women’s collection are still underway, with extremely positive feedback,” said the group.

“These excellent results, as well as the pleasant atmosphere that reigns around our brand, strengthen forecasts for turnover growth of around 10% also for 2026,” continued Brunello Cucinelli.

On the Milan Stock Exchange, the action of the Italian group wins 1.4% around 2:50 p.m., outperforming the Italian square, the FTSE MIB back from 0.4% at the same time.

“The solid dynamic persists in the third quarter”, appreciates UBS which rely on an increase in group income of 11% in comparable data for this period.

“Overall, taking into account the optimistic perspectives of Brunello Cucinelli and the recent weakness of the course of the action, we expect the title to catch up once the market will focus again on the fundamentals,” said the Swiss bank to the purchase on the file.

Bank of America also reiterated his opinion to the purchase on the title, judging that the company “continues to strengthen the resilience of its growth profile”.

“Brunello Cucinelli continues to challenge the forecasts thanks to its very simple strategy: to sell a discreet luxury to its 500,000 customers’ HNWI ‘(” High net Worth individuals’, very fortunate people, editor’s note) and retain their customers by small gestures and personal attentions “, underlines Bernstein.

The financial intermediary remains more prudent than the others, with “market performance” advice, due to current valuation, which leaves room for nothing other than perfection, according to him.