by Abhirup Roy and Harshita Mary Varghese

(Reuters) – Tesla has launched “affordable” versions of its best -selling SUV Model Y and its Model 3 sedan, but the starting prices of 39,990 dollars and 36,990 dollars (34,426.65 euros and 31,844.01 euros) remain too high, according to some analysts, to attract a new category of buyers to the brand of electric vehicles.

The managing director Elon Musk presented these cars as a means of attracting a greater number of buyers, declaring last year than a price of less than 30,000 dollars, after incentives, was the key. Tesla tries to reverse the downward trend in sales of its aging range in a context of increased competition in Europe and China, and the loss of a tax credit of $ 7,500 in the United States.

If the new cars are devoid of certain high -end finishes and characteristics, they offer a range of more than 480 km. The two models can already be ordered, deliveries to begin between December 2025 and January 2026, indicates the Tesla website.

Investors and analysts have said that lowering the price below 40,000 dollars would help stimulate sales, because the latest offers will compete next year with the Equinox de Chevrolet, the Ioniq 5 of Hyundai and the KIA EV4.

Some, however, expected Tesla to reduce its prices even more to get them below 30,000 dollars and compete with the Chinese models.

The Tesla action finished down 4.5% on Tuesday on the New York Stock Exchange.

For years, Elon Musk has promised consumer vehicles, although he canceled his project for a brand new electric vehicle at 25,000 dollars last year, as Reuters first reported.

In Europe, where Elon Musk’s far -right political opinions have undergone fidelity to the brand, the new Tesla models will face more than a dozen rechargeable electric and hybrid models whose prices are less than 30,000 dollars.

(Written by Abhirup Roy in San Francisco and Akash Sriram and Harshita Mary Varghese in Bangalore; Coralie Lamarque, edited by Blandine Hénault)

Copyright © 2025 Thomson Reuters