(News Bulletin 247) – The company exceeded this mark this Tuesday, October 28. The Cupertino group’s smartphone is enjoying certain commercial success, according to initial feedback noted by analysts and firms.

Apple pushes its records a little further. The company became, this Tuesday, October 28, the third company to exceed $4,000 billion in market capitalization (the total value of its shares) after Nvidia, on July 9 and Microsoft, a few weeks later, on July 31.

Dan Ives, the Wedbush analyst, was therefore right since he expected that Apple would soon exceed the mark of 4,000 billion dollars in market capitalization. However, for a good part of the year, Apple was clearly not in goodwill with the markets. The Cupertino group performed well below that of the other “Magnificent Seven” on Wall Street, with the possible exception of Tesla.

The group has suffered from numerous concerns, particularly those linked to American customs duties. Apple actually manufactures most of its iPhones, iPads and other Macs in Asia. According to research firm Counterpoint, 80% of iPhones destined for the US market are assembled in China, with the remaining 20% ​​coming from India. The company had estimated the impact of customs surcharges on its results at $1.1 billion for the period from July to the end of September.

A sword of Damocles also weighed on the title. Investors feared that American justice would threaten the agreement between the Cupertino group and Alphabet which provides for the latter to pay $20 billion per year to Apple for Google to be the default search engine for Safari, the browser for iPhones and Macs.

A welcome realignment of the planets

At the beginning of August, the stock was still down almost 20% over the whole of 2025. The Bestbrokers site did not see Apple joining Nvidia and Microsoft in the closed circle of companies weighing more than 4,000 billion dollars on the stock market, but rather Meta.

In the meantime, the planets have realigned for Apple. The group announced, at the beginning of August, an increase in its investments of 100 billion dollars in the United States, which was perceived as a clever attempt to seduce Donald Trump, and unveiled its iPhone 17 at the beginning of September, the latest version of the Cupertino group’s famous smartphone.

Sales of the iPhone 17, and the iPhone 17 Pro Max more precisely, benefited from a boost in the United States, where telephone operators promoted the phone to attract subscribers.

More broadly, several leading indicators cited by analysts have shown strong demand for this iPhone, in the United States and in China.

The group’s quarterly results, which will be revealed this Thursday, October 30, will test the market’s optimism on the iPhone 17. According to Gene Munster, analysts are counting on an increase in iPhone sales of 7.4% for the quarter ending next December and the manager thinks that growth will have to reach 9% to satisfy the market. Gene Munster himself expects an increase of 10%.