A hotel with 50 rooms will be one of the attractions of the nine-story complex that will be built in place of the toboggan run at the Paulo Machado de Carvalho Municipal Stadium, the Pacaembu.
The novelty in the project was announced this Tuesday (30) during an interview with journalists at the stadium, which was attended by Mayor Ricardo Nunes (MDB) and Eduardo Barella, a businessman who, with the concessionaire Allegra, manages Pacaembu.
Concessionária Allegra Pacaembu signed an agreement with UMusic Hotels. The hotel will occupy two floors of the central block of the new 40,000 m² complex, as well as part of the east and west blocks. Depending on the location of the reserved room, the guest will be able to watch games and shows through the window.
The hotel must also have a private pool.
Allegra took over the management of municipal equipment for 35 years in January 2020 and plans to invest up to R$ 400 million by the end of 2023. The idea, explains Barella, is for the concessionaire to be responsible for structuring the complex, and UMusic, by the “stuffing”.
UMusic will manage the development’s other equipment, such as creative spaces, food and beverage activations inspired by São Paulo’s cultural heritage — the company is also studying the construction of a recording studio.
Barella calculates that UMusic should invest around R$100 million for the hotel, but there is still no forecast on how much a stay there will cost.
“I don’t think it’s either a luxury hotel or an entry level hotel,” explains Barella, who says the target audience will be very broad. “We understand that the new generation doesn’t want to consume a car, but an experience, and Pacaembu has a history that drives this experience. We must welcome the public of music, sports, the arts.”
The space where the new complex will be built was occupied by the toboggan, a stand that took the place of the acoustic shell that was part of the original project and the sector where the cheapest tickets were located.
For Barella, the use of this space for the construction of the complex, which will also bring together an art gallery, music studio, hotel and event center, is not elitist. “On the contrary, we are democratizing. Pacaembu was previously focused only on football. We are also expanding this use to culture and art,” he says.
In 2020, the concessionaire stated that it was studying placing mobile bleachers on days of big games to increase Pacaembu’s audience capacity. Barella says the idea has not been ruled out even with the new hotel. “If it’s not full, I can mount there and throw the guy from the hotel into the cabin. I’m not in a cast for this.”
In all, the complex will have nine floors, five of them above ground and four below. One of them will function as a walkway connecting Desembargador Paulo Passaláqua and Itápolis streets, with free pedestrian circulation, seeking to fulfill the purpose of integrating the complex further into the neighborhood.
Other floors will receive stores, coworking spaces, restaurants, offices and venues for events. In partnership with BBL, an entertainment group focused on virtual games, the new management will highlight eSports, with the creation of a Battle Royale arena, where more than a hundred players will be able to compete simultaneously.
The equipment will also host an arts and design fair and will have an art gallery.
Intervention
The demolition of the toboggan was necessary for the implementation of the Allegra Pacaembu project.
In January 2021, however, the São Paulo Court prevented the demolition — the decision was an injunction and it was a request from the Viva Pacaembu association, which argued that the grandstand, built in 1970, is part of the stadium complex, which had been listed at municipal and state level.
In March, however, Judge Maria Gabriella Pavlópoulos Spaolonzi, from the 13th Court of the Central Public Treasury of the Capital, reconsidered the decision and found that the Condephaat, which registered the fall of the Pacaembu Complex, makes no reservations regarding the structure of the tobogã.
In late June, the structure began to be demolished manually so as not to damage the rest of the stadium.
stadium chronology
Apr 27, 1940 Inauguration of the stadium, project by the office of Ramos de Azevedo
1958 It is renamed Estádio Municipal Paulo Machado de Carvalho, in honor of the head of Brazil’s delegation to the World Cup that year, in which the country won
1969 The acoustic shell that was used for events is demolished to make room, the following year, for the toboggan
1988 The stadium is listed by Conpresp
1994 Paulo Maluf’s management tries to enable privatization of the stadium
1998 Condephaat also decides to topple Pacaembu
1999 The then mayor Celso Pitta includes the stadium in a list of assets to be privatized
2015 Management Fernando Haddad opens public notice to grant the stadium; two companies submitted proposals, which remained in the heritage bodies
2017 Then mayor, João Doria announces a new plan for the concession, which is approved by the Chamber; throughout the process, Conpresp and Condephaat establish parameters for future modifications
15.ago.2018 TCM suspends the notice for the concession, releasing it again in the following February
Feb 8 2019 Consórcio Patrimônio SP, formed by the engineering company Progen and the Savona investment fund, wins the bid to manage a stadium for 35 years, but the result is suspended – the judge said that the winner did not fulfill part of the notice
Apr 13, 2019City Hall declares the winning consortium qualified and resumes the concession
12.jul.2019The drawings by Sol Camacho’s Raddar office for the new Pacaembu are released
16.set.2019Bruno Covas signs the stadium concession to the winner of the notice, the Patrimônio SP consortium – which would create the concessionaire Allegra Pacaembu
29.jul.2020Court denies suspension of the concession, pleaded since 2019 by Associação Viva Pacaembu and the Public Ministry of SP, based on the fact that Eduardo Barella, owner of Progen, had held a position on the board of SPTrans between 2017 and 2018, which contradicts the notice
25.ago.2020Application for a permit for the works on the stadium, signed by the architect Rafael Carneiro Bastos de Carvalho, is filed with the city hall
7.jan.2021SP Justice Bar demolition of the Pacaembu Stadium toboggan
1.mar.2021Judge Maria Gabriella Pavlópoulos Spaolonzi reconsiders previous decision that prohibited the demolition of the toboggan
29.jun.2021Start of demolition of the Pacaembu toboggan
.
